There's nothing quite like slipping into a pair of new shoes for the first time. But how do you keep that fresh-out-of-the-box look and feel? Whether you're flaunting your favorite pumps or striding in sandals, proper maintenance is essential. Here's our guide with practical tips and expert advice on preserving the beauty of your footwear.

01 Post-wear Brushing

After each wear and before storage, give your shoes extra attention by gently brushing off any dirt or debris with a soft cloth or brush. 

02 The right cleaning product for the job

Use the proper cleaning products and techniques tailored to your shoe material. Whether it's leather, suede, or something in between, each material deserves its own special treatment to keep looking fabulous.

03 Conditioning them for the long-term

Finish off with a bit of polish, conditioning, or specialized treatment recommended for your shoe material. This helps maintain their appearance and keeps them looking fresh and new.

With these simple steps, you'll effortlessly maintain your style game, ensuring your shoes stay as stunning as you are, every step of the way.

01 Keep them ventilated

First off, find them a cozy spot - a well-ventilated area away from any extreme temperatures or harsh sunlight. They deserve a nice, breathable environment.

02 Shoe stuffing serves a purpose

Next up, keep their shape intact by popping in some shoe trees or stuffing. This little trick helps them keep that perfect silhouette we love so much.

03 Separate them for extra protection

Now, let's talk about protection - give each shoe its own space within the box, separated by papers. This shields the pieces from any accidental scuffs or scratches, ensuring they stay as flawless as the day you bought them.

04 Keep them nice and dry